Customers helping Customers - helping you in an automated fashion.
There is a whole bunch of reasons why having customers leave reviews on the products in a webshop is a good idea:
As with everything uCommerce, Social Commerce was developed after our Framework-First philosophy. Meaning if there is something in it you don't like or would like to work differently, you can change it or swap it out with your own functionality.
Because the Social Commerce feature is integrated in the CMS' template system, it means that you are in total control of the HTML markup. This allows you to markup the reviews as Rich Snippets or Structured Data, allowing them to be machine readable by Google.
In fact our demo store is already marked up for Rich Snippets, giving you a huge advantage right out of the box.
Reviews can be administrated, approved or rejected, by you both at shop level or even down to the individual product level.
You also decide wether reviews automatically should go online, or wether you want to review them manually first.
Another part of Social Commerce is making your content and your products "shareable".
It is easy to add the usual "Share This" social media buttons, because your are in total control of the HTML markup. Figure out which codes and buttons you want, what their markup is and add it to the template system and you're done.
But because you are in control of the markup, you can also control how your products should be presented when shared on social media sites. Automatically add meta data to your product pages using the Open Graph standard and sites like Facebook or LinkedIn will know how you want your products most important information displayed.